Let’s care about the sea
Poland
Our first educational campaign
for Polish consumers, ‘Let’s care about the sea’, ran interactive booths in six popular shopping malls and internet stores, in conjunction with FRoSTA.

Fishers' stories
France

A video series showcasing
MSC certified fishermen in
France was watched by over
10,000 people via Facebook.

Sustainable Seafood Day

Australia

Celebrities and social media
influencers joined the campaign
#forthesea and gave their
support to six PR events across
Australia. 8.5 million people
were reached through media.

Think Fish Week

Netherlands

Every year in the Netherlands,
MSC and WWF run a week long
campaign supported by almost
40 Dutch retailers, suppliers,
brands and fishmongers,
accounting for over 86% of
the Dutch grocery market.
Consumer recognition of the
MSC label has increased from
34% in 2011 to 48% in 2014.

The Power of You

South Africa

In markets where awareness
is low, strength in numbers
can work wonders. So MSC,
Fairtrade, FSC and Fair Trade
Tourism have linked up to
highlight their shared messages.